Capturing Hearts and Minds In a Digital Age

Join us 21 May 2014

Presentation Abstract

Let’s face it. People experience brands and make decisions differently in a digital age. Leading researchers such as Forrester and Tempkin prove that companies who are loved win with their customers AND investors.

Today more and more companies must have a vision, executive buy-in and aligned roadmap  to transform their business to lead in a digital age.

Join Paul Williams who co-founded ISITE Design 17 years ago for a behind the scenes look at how companies are transforming to capture the hearts and minds of their customers in a digital age.

Attending this edition of Refresh Portland you will…

• Learn from real world company stories who have attempted to make this transition
• Tryout the maturity model and assessment approach ISITE uses to help align, imagine and map the transformative road ahead for our clients
• Connect with peers for a dynamic conversation on the intersection of business strategy and digital strategy

About Paul Williams

Paul Co-founded ISITE Design 17 years ago and over that time has grown company revenues from $10,000 to $10 million with 70 employees and offices in Portland and Boston.



Paul has been recognized as a Top 40 Executive under 40 by the Portland Business Journal and as the Entrepreneur of the Year under 30 for a three-state region by the Small Business Administration. 

Paul is also currently serving as President of the Portland Chapter of Entrepreneurs’ Organization (EO) The Portland EO Chapter has 88 members with combined revenue north of $500 million and 2,000 employees.

Paul draws from his entrepreneurial roots to help companies transform and become loved in a digital age.

CX Obsession is a meetup for Customer Experience professionals and a showcase of brands doing awesome, innovative work in CX.

In Hospitality, experience is everything. So what can we learn from the industry that all but invented Customer Experience? AskNicely presents CX Obsession, an evening with four customer-obsessed hospitality brands relentlessly focused on delivering amazing experiences. Hear from the experts what sets them apart in their quest for the ultimate experience. You will walk away inspired and with a few new ideas to apply in your own practice, whatever your industry.

Taking place in Vacasa's beautiful Pearl District office space, come to CX Obsession ready to exchange questions, stories, and ideas with those just as customer-obsessed as you are. We'll provide the drinks and snacks.

Here's what we have planned:

5:30pm - 6:00pm Registration, Drinks & Appetizers: Check in and network with the CX Obsession community while you grab a bite to eat and drink.

6:00pm - 6:50pm Inspiring talks and a panel discussion/Q&A with our speakers:

Liz Walker, Product Lead — Airbnb Nate Tomlinson, Director of Customer Experience — Vacasa Chris Bebo, Director of Operations — Provenance Hotels Sean O'Connor, General Manager & Partner — KEX Portland

6:50pm - 7:00pm Debrief: In small groups, take a moment to reflect on what you've heard and share your observations. Write down one action item or takeaway that you will take back to your organization.

7:00pm - 7:30pm More Drinks, Apps, and Networking: Grab a few more nibbles and chat with your peers as we close out the evening (or take a peek at the view from the gorgeous rooftop patio!).